Alan spent four years working with Sandemans New Europe, the originators of the free tour concept and the largest tour operators in the world. It was his love of history, and his love of sharing that history, that drew Alan to York, one of the most historic cities in the world.

Since 2004 the Free Tour industry has grown into the largest new innovation in the tourist industry. Cities all over the world now boast a Free Tour, and often it is the first thing tourists look for when they go to a new city, having had great experiences in previous cities. The Free Tour concept ensures that the traveller can get a great tour at a price they can afford, because they themselves decide what the price will be. And not only that, unlike paid tours where you don’t know what you are going to get, Free Tour guests only have to decide after they have already experienced the tour and discovered the value for themselves.